On March 15th, 2019, the biennial ISH show in Frankfurt, Germany ended perfectly. AXENT, a new bathroom brand from Switzerland, has become the brightest star in hall 3.1 with its excellent product design and outstanding bathroom technology.
As the world’s leading trade fair focusing on the responsible management of water and energy in buildings, ISH sets trends for modern bathroom design, sustainable heating and air-conditioning technology as well as intelligent home systems. This year, AXENT has brought a visual feast to the industry elites through the classic product design and high-end technology.
A visitor stated that, “I was attracted by their look at first glance, but then I became more amazed when I found they have so many incredible functions, and all the technological elements are perfectly hidden”.
Design Masters Gathered Together to Witness the Release of Subversive New Products
At 3 p.m on March 12th, AXENT media conference officially began. A large number of design masters and dozens of media gathered at AXENT booth. Besides, Frank Li, AXENT’s co-founder, and Nicole Roesler, AXENT’s brand ambassador also came to the scene.
Andrej Kupetz, chairman of the German Design Council, who was also the host of conference, held that “As a new brand with great innovative spirit, AXENT impressed everyone at every ISH show by intelligent new products.” “This year, we can not only appreciate the subversive HANSO and NOVIA Series on the scene, but also have the honor to invite the two great designers to share their design inspiration behind the products.”
The HANSO Series, which is designed by Hong Kong designer Mr. Steve Leung, is one of AXENT’s annual masterpieces and also AXENT’s first product with Chinese elements. On the first day, the unique shape and oriental connotation of HANSO series attracted many European visitors. Mr. Leung pointed out that “Han and Song dynasty are two dynasties with particularly outstanding art and cultural advancement, when distinct Chinese element, such as swallow tail were commonly found in calligraphy and architecture. We applied lifted-up feature on tap and handle, as well as AXENT’s latest smart bathroom cabinet and digital faucet technologies on the product, to help customers get an enhanced experience and a one-of-a-kind lifestyle by integrating Chinese traditional aesthetics and culture with modern technology.”
What’s more, AXENT also unveiled the debuted NOVIA Series at the media conference. Designed by German young designer Arthur Eisenkrein, the bathtub also has a beautiful Chinese name — “the Spring of Youth(青春之泉)”. At the occasion of conference, Mr. Eisenkrein shared the unusual design story. “Our design philosophy is to give the little things in life a soul, to see the big impact happen. Absorbing purity, simplicity and health from nature, we started the design of NOVIA Series.”
AXENT.HANSO — Understated Luxury with Oriental Connotation
As AXENT’s first product with Chinese elements, HANSO Series presents both classical charm and modern style, making it distinguish from numerous European-style products. And the life-up feature of the bathroom countertop perfectly echoes the swallow tail curve on the faucet. Moreover, the outlet of digital faucet can be freely separated from control system, allowing you to install the control panel in any position and adjust the desired temperature at will.
Apart from the whole natural stone used on the HANSO bathroom cabinet on display, you can also choose different materials according to your bathroom style, such as marble, ceramics, acrylic. And rather than be an ordinary bathroom cabinet, HANSO skillfully integrates refrigerator module,drying module and smart mirror module as XT-CABINET smart bathroom cabinet does.
AXENT.NOVIA — Spring of Youth in the Bathroom
As the designer stated that, “Without bulky faucets or complex holes, NOVIA is simple and pure with only a spring-like inlet, bringing youthful and healthy water flow from here.” This mysterious spring, also acting as the control center of the whole bathtub, integrates the inlet & outlet, overflow protection, mood light and bubble massage functions at the bottom of bathtub, guaranteeing you a modern and perfect bathing experience in a more natural and relaxed atmosphere.
Furthermore, NOVIA Series also includes different styles of basins, faucets, intelligent toilets and bathroom cabinets, etc. The designer hopes to convey youthful and pure life taste in a new bathroom through NOVIA.
Prospects for the Future Bathrooms
How can a bathroom that interconnects sound, light, water and electricity change your bathroom experience? On the exhibition, AXENT created an unprecedented intelligent bathroom to present people’s future bathroom lifestyle. What’s more, AXENT also brought AXENT.ONE 2.0, which was upgraded from AXENT.ONE and has won five international design awards, XT-CABINET smart bathroom cabinet that has won the German Innovation Award and many other awards, as well as XT-SPA intelligent cloudy bathtub and other wonderful intelligent products.
There is no end to exploring the future bathroom, let’s start from here.
