Overview
May 20, 2019

Hundreds of Designers Witnessed the Grand Opening of AXENT Tianjin Showroom

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What is more important for design, function or appearance? And what basic concept should designers have? What can be regarded as “beautiful design”, and what is “right design”?

On the afternoon of May 11th, 2019, the sharing session of “Making the basic design ” given by experimenter Mr. Sun Shaochuan, as well as the opening ceremony of AXENT Tianjin showroom were held at Easyhome, Hexi district, Tianjin. AXENT brand representatives, pioneers in bathroom industry and more than 200 excellent Tianjin’s designers and medias participated in the event.

Strongly Landing in Tianjin and Impressing Designers There

Since entering Chinese market, AXENT has won enormous popularity for its extreme design and innovative technology. Now it is fond by many people in Beijing, Shanghai, Guangzhou, Wuhan and other places, especially by designers. As it entered Tianjin in May, AXENT explored the essence of design with Tianjin designers, in order to create a better life for Tianjin people.

At the opening of the event, Mr. Li Gengu, chairman of Yongming Group, and Mr. Wen Linjun, general manager of Tianjin Branch of Easyhome, delivered speeches respectively, expressing their appreciation of the AXENT Switzerland, and gratitude to the guests and designers for their coming. At 2:30 p.m., thousands of balloons fell from the sky amid exciting music and cheers, and a group of guests jointly celebrated the opening of AXENT Tianjin showroom.

Freedom is AXENT’s Belief and Gene

AXENT Switzerland is the manufacturer of future bathroom, as well as the industry leader in intelligent bathroom. At the event, Mr. Frank Li revealed the story of the origin of AXENT Switzerland and its upcoming intelligent products. Mr. Frank Li told how he, as an investor, had an unexpected acquaintance with Daniel, a Swiss entrepreneur, and co-founded the AXENT brand along the Zurich River.

Freedom is the belief and gene of AXENT. Since its establishment, AXENT has always practiced it yearning for freedom with intelligent technology. Moreover, it also invented many leading technologies, including “Tankless Technology that breaks the shackles”, “ONE.DIAL Technology that gets rid of complex”, as well as “intelligent bathroom cabinet which gathers human wisdom” and so on. Moreover, at the upcoming Shanghai KBC show 2019, AXENT will exhibit NOVIA, an intelligent spa bathtub without taps, for the first time in China.

Making the Basic Design

With more than 20 years of experience in interior design, and rich experience in life, Mr. Sun Shaochuan shared his design in everyone’s expectation. After years of accumulation and exploration, he has created a set of design principles of his own – integrating design into the careful observation and thinking of life based on scientific data and theories, in order to solve the basic life problems.

Like AXENT, Mr. Sun is keen on technology research. He summarizes some of his expertise: “Design Chinese first vertical air supply project of air conditioning. With hidden vent, the wind will not blow directly to people.” “Design Chinese first cockroach-free kitchen. Design  Chinese  first  office where one person can smoke per square meter. No ventilation is required and no smoke remains. Design Chinese first space to solve environmental problems by materials. Resolve humidity and decompose harmful gases, floor remains dry even in moisture-regain day. Choose all harmless decorative materials, beneficial to health.

He believes that functionality is more important than aesthetics in design, and “beautiful design” does not always means “right design”, because the latter one is supposed to be “healthy + comfortable + practical ( with multifunction and easy to maintain) + low cost + low carbon + efficient in construction + aesthetic + demonstrable with scientific data”. In addition, Mr. Sun also shared his work experience through several practical cases. He encouraged interior designers to master the basic design and to learn mathematical, physical and chemical knowledge, so as to solve practical problems and create value for owners and customers.

Mr. Sun’s careful case analysis and sincere experience summary led designers to deep thinking, and stimulated them to express their confusion and difficulties in design process.

Finding the Right Desgin

The sharing aroused the designers’ interests in AXENT. At the end of the session, they came to the showroom to experience both “beautiful design” and “right design”.