Düsseldorf, 22.06.2018. AXENT received the German Brand Award  2018 for its  new website www.axentbath.com  and the AXENT 360° campaign. This was announced by the jury at the award ceremony in Berlin on June 21.

With this award, the German Brand Institute Foundation and the German Design Council are honoring those companies that implement excellent brand management and thus set themselves apart from the competition. Above all, the criteria consist of the degree of innovation of a brand, consistent brand management and sustainable brand communication. The German Brand Award exits since 2016. Around 1250 submissions have been submitted to the competition this year.

About the German Brand Institute

The German Brand Institute foundation was established by GMK Markenberatung and the German Design Council. With the award, the institute wants to emphasize the importance of the brand as a key success factor for companies. The jury is composed of representatives from business and science. Participation is only possible by nomination, which underlines the importance of the award.