Together with the City of Hangzhou and the German Design Council, AXENT spent an evening celebrating the arrival of the ICONIC AWARDS in China. Numerous designers and interior architects, developers and media representatives joined the celebrations and spent a, eventful evening by Hangzhou’s West Lake.
As winner of the ICONIC AWARD for Interior Innovation, the high-end Swiss bathroom brand AXENT showcased its winning products Primus Tankless Toilet and AXENT.ONE C Intelligent Toilet as well as some new product lines in the course of the event.
AXENT brand ambassador and German Wunderwerk founder Ms. Nicole Roesler introduced the long history of the ICONIC AWARDS.
Chief Product Strategy Officer of AXENT, Frank Li, delivered a speech to explain AXENT’s design and brand philosophy.
Display of AXENT’s Winning Products
In recent years, AXENT won the ICONIC AWARD for interior innovation several times – for their AXENT.ONE Intelligent Toilet, the AXENT.ONE C Intelligent Toilet, as well as for the Primus Tankless Toilet.
During the course of the dinner, AXENT also presented their latest bathroom innovations like the SlimS Intelligent Toilet Seat as well as the Grace bathroom cabinet collection.
AXENT’s minimalist design and technological innovation regularly wins them the attention of the design industry.
The ICONIC AWARD Design Prize
Architecture + Design: An award for architects and interior designers, construction and development.
The ICONIC AWARDS were introduced by the German Design Council, an independent organization established post World-War II in 1953 in Germany by the German Federal Parliament and in close connection with the German industry.
One of the most important and professional design centers in the world, the German Design Council is a bridge between designers and the construction industry. Over the past 60 years, it has been committed to all-round and outstanding design practices. The mission is to award excellent design and thereby improving the quality of life.
Covering the whole building industry, the iconic awards include the “Iconic Award for Architecture” and the “Iconic Award for Interior Innovation”, two categories of awards that are open to designers in industry, design and brand communication.
The goal of the “Iconic Award” is to explore and distinguish the best products in all areas of building design, including the story behind each product as this embodies the overall design of the product practice.