Berlin, September 20th 2018
In the glamorous environment of the fancy SOHO House in Berlin, the annual design gala of the GERMAN DESIGN COUNCIL took place. AXENT Switzerland, which has just celebrated its 10th anniversary, was proud to be presented in the annual book of the great German brands again.
Ms. Nicole Roesler and Mr. Frank Reimann attended the gala and witnessed the publication of the 6th volume of “The Major German Brands” together with 200 selected guests from political, industrial and design communities. At the gala, AXENT’s representatives also deeply discussed the mystery of outstanding brands with other brand experts.
100 years of BAUHAUS
Since the first issue in 2013, the Major German Brands has collected various outstanding European brands. The editors tell the births and legends of many excellent brands through different themes. In honor of 100th anniversary of Bauhaus, the world’s first modern design institute, the German Design Council took “100 Years of Bauhaus” as the theme of the Major German Brands 2019.
Bauhaus, a legendary design institute, has nurtured many epoch-making design concepts, and settled an important foundation for the rapid development of German design and its global influence. Among them, geometry, three-primary colours and Less is more become the representative concepts of Bauhaus design.
Now, after a century of development, Bauhaus design is still keeping up with the trend.
The Major German Brands
since 2013 in figures:
6 editions, each in German and English versions
18,000 high-quality copies
500 carefully selected brand presentations
12 introductory commentaries by Germany’s top-ranking political representatives
23 enthralling articles and essays written by experts on branding and design
Target-groups focused distribution via our two partners –
“ Land of Ideas” and the German Federal Foreign Office
In addition to highlighting the achievements of German brands management, the Major German Brands also becomes a reference for the industry to obtain authoritative brand information. In the process of German design heading towards excellence, the story of success will continue….